BEAUTIFUL & THICK
IT'S ALL IN THE CARD
Spritzblue's stationery ranges are all about bold and simple designs. I love a serif typeface, a bit of foil and bright, bright colours. But what really sets me apart is the thickness of the card. My luxury ranges are printed on 540gsm - it's almost board. In fact, they are made from two separate stocks, bonded together, to create the dual colour effect, and to ensure their exceptional quality. My other ranges start from 375gsm up to an impressive 400gsm stock - it's something that you really notice. The search for the right paper went far and wide - it had to be right from the very start. Good quality paper is increasingly difficult to source, so when I first came across my supplier - GF Smith, with their extraordinary range of thick, textured and rainbow coloured stocks, I knew I need look no further.
You can't see on a website, but you know it when you feel it. And it definitely makes a difference when that handwritten note on exceptionally smart and beautiful stationery lands on your door mat.
THE PAPER
The vast majority of my paper is milled in the Lake District, by a family firm established for nearly two centuries. They create custom made specialty paper for some of the world's leading luxury brands, art galleries and designers. Their dedication to innovation and more importantly, to sustainability in everything they do, is equally important to Spritzblue.
THE PROCESS
Every single one of my externally printed ranges is lithographically printed. As the card is so thick, a digital process just won't do. Every design has its own plates made up, with an extra one when if I'm using a fluorescent colour, enabling the solid colour to be smoother and not pixellated. Litho printing uses wet ink, rather than toner, which also makes the colour bolder and the finish more superior, especially on textured paper - which Spritzblue uses for most of its ranges. I use local printers who specialise in textured, and specifically coloured stock. I love their attention to detail and their personal service. It also means that my carbon footprint is kept to a minimum.